GIA is a sophisticated menswear and womenswear fashion brand,  proudly made in New York in memory of Gia Marie Carangi


About the designer and founder

Guillermo Irias, in full name Guillermo Jose Irias,spanish descendant, was born in Central America; He stands out with his edgy and feminine ready-to-wear collections. Guillermo has passion for history, subcultures, arts, classic music and movies are evident in his work and remains an important feeling for him in all design projects. Guillermo Irias started his career in 2012 participating in  fashion contest in Central America, and as the winner of this contest, fashion company " Mendel's " sold a mass collection under his name as the first retailer contract in mass market. Since then he has done 8 Collections, dressed numerous of beautiful women, designed ready to wear collections according to seasons. His work is also seen at the Presidential Independence day reception in Canada. Guillermo Irias had several retailers in Honduras and in addition to his collections had been presented in several Pop-up concepts in Costa Rica, Honduras, Argentina, Mexico, Spain, Russia and Poland. The clothing line would be available online in 2017.

After worked in tv as a fashion adviser and carrying a successful career, the life brought Guillermo to a new journey in the United States where he currently lives. 

Guillermo Irias has studied in fashion design, as well as in dressmaking and has advanced knowledge of the fashion development . Guillermo attended to the well known Fashion Institute of Technology of New York, where he acquired skills and knowledge of the global fashion industry. His resume includes his work for Madonna including his collaboration in production with her costumes for the "Rebel Heart Tour 2015-2016".  Also , Guillermo has collaborated as a design director for celebrity Matt Titus in New York with an exclusive collection.

During the years of study Guillermo began to realize his dream as a fashion designer by working and creating "GIA " a tribute to the super model Gia Carangi, from which he picked up some valuable experience of know-how.

In 2016, Guillermo was nominated for Ten Outstanding Young Persons of the World (TOYP) program serves to formally recognize young people who excel in their chosen fields and exemplify the best attributes of the world's young people. The program is sponsored by The Junior Chamber International.


2016 Guillermo had the opportunity to showcase as a first time in New York Fashion Week and after this he had invitations to showcase not only in all around United States including LA, Miami, Denver, Las Vegas and New York but also was invited to Paris, London and 3 cities of Canada.