Luis has been committed to both Aveda and education since 2005. A Pure Talent graduate from the Aveda Academy Denver, Luis is a Certified Hair Color Educator, Aveda Hair Color Mentor Purefessional and the owner of VIDA Salon. His hard work and talent landed him a position on the hair design team for New York Fashion Week in 2008. He is a proud member of Lupe Voss’ Hair Color Magic training team and has been onstage at Aveda Congress with David Adams and redCHOCOLATE. Luis’ ability to encourage and motivate stylists comes from his experience behind the chair and his relatable teaching style. "Having fun and being creative with my guests fuels me to learn more and educate myself further,” Luis says.